|
|
Comprehensive Marketing
By the end of this course, students are expected to relate the theoretical foundations of the marketing process to real situations, both in the context of other courses and in the undergraduate program overall. |
|
Business Mathematics
|
Financial Information
|
Personal University Project
|
Oral and Written Communication
|
Information and Numerical Data Management
|
Languages
|
|
|
Qualitative Market Research
|
Generate theoretical and practical learning about the fundamentals of qualitative market research, which consists of the systematic and objective identification, collection, analysis, dissemination and use of information in order to improve management decision-making related to identifying, defining and solving market problems or opportunities. |
|
Marketing Creativity
|
By the end of this course, students will be capable of detecting problems and opportunities in the field of marketing, in order to generate diverse, original, and feasible proposals and solutions that contribute to the survival of organizations by using the tools of creativity. |
|
Costs for Decision-making
|
Economics
|
Business Management
|
Knowledge and Culture
|
Languages
|
|
|
Consumer Market Analysis
|
By the end of this course, students are expected to be capable of identifying and analyzing different models of consumer behavior to describe and understand the consumer’s decision-making process regarding the purchase, consumption and disposal of goods and services. To understand this process, they will be able to identify and analyze the psychological and socio-cultural variables that impact the response of consumer behavior and their implications in the design of marketing strategies. |
|
Business Statistics
|
Legal Framework of Business
|
Distribution and Logistics
|
By the end of this course, students will apply strategic management practices in the process of supply, movement, storage and inventory of materials, parts and finished products, as well as the flow of information related to distribution channels and centers in a cost-effective manner, ensuring the delivery of orders in a timely manner and at competitive costs. |
|
Innovation and Entrepreneurship
|
Historical Social Context
|
Languages
|
|
|
Business Market Analysis
|
Neuromarketing
|
By the end of this course, students will be able to analyze brain variables and indicators in behavior patterns, for the purpose of designing a strategy to systematize exchange behaviors based on the neurological and social processes observed in human activity. |
|
Quantitative Market Research
|
Students will generate a theoretical – practical understanding of the fundamentals of quantitative market research, which consists of the systematic and objective identification, collection, analysis, dissemination and use of information in order to improve management decision-making related to identifying, defining and solving market problems or opportunities. |
|
Business Models
|
Organizational Behavior
|
Computer Tools for Design
|
Languages
|
|
|
Products and Value Creation
|
Alternative Marketing
|
By the end of this course students will be capable of using certain knowledge and marketing tools that focus on alternative business model contexts such as fair trade, solidarity markets, cooperatives, organizations and networks of producers and consumers, among others. |
|
Management Information Systems
|
Advertising
|
By the end of this course, students will be capable of identifying and analyzing the problems that an organization experiences in the market where it operates, and of defining the problems or opportunities that can be solved with advertising. Students will acquire the knowledge and ability needed to plan, create, produce, price, and evaluate a complete advertising campaign that will meet an organization’s communication needs and objectives. |
|
Elective I
|
Ethics, Identity and Profession
|
Languages
|
|
|
Service Marketing and Administration
|
By the end of this course students are expected to be capable of analyzing the problems and making a diagnosis of a service system, considering the nature, characteristics, and importance of the intangible products, in order to propose improvement programs based on the analysis of the clients’ expectations, the society in which it is inserted, and the organization’s resources and processes. |
|
Financial Management Formation
|
Sales Strategies
|
By the end of this course, students will be capable of applying the techniques and tools required to develop a strategic business plan for consumer, industrial and service goods, aligning the plan with the company’s objectives and strategic vision; furthermore, they will identify the requirements to direct, manage, organize, operate, and evaluate the plan, including the selection of the proper sales techniques for the target market. |
|
Elective II
|
Elective III
|
Contemporary Ethical Challenges I
|
|
|
|
Marketing Plan
|
Students will be able to build, improve and measure brand value performance for the long-term positioning and profitability of an organization and its products, through the concepts and techniques of brand development. |
|
Integrated Marketing Communication
|
Sales Promotion
|
Students will be able to plan, create, produce, price, and evaluate a complete special promotions campaign that will meet a real company’s needs that can be covered with this promotional instrument. They will also be capable of designing a trade marketing program for that same organization. |
|
Relational Marketing and Digital Media
|
Elective IV
|
Elective V
|
|
|
|
Marketing Plan
|
By the end of this course, students are expected to present a Marketing Plan to a company, taking into account its relationship with the Organization’s Strategic Plan, its detailed strategies and tactics, and considering the impacts on the organization’s financial, production and structural areas. |
|
Integrated Marketing Communication
|
Professional Application Project I
|
Elective VI
|
Contemporary Ethical Challenges II
|
|
|
|
|
Marketing Management
|
In the Market Management course students focus on developing their capacity to apply the marketing knowledge they have acquired in previous courses, and on developing information searching competencies and skills, in order to manage and analyze this information and generate marketing strategies that enable organizations to strategically meet their objectives, both economic and social, encompassing the entire organization. |
|
Elective VII
|
Elective VIII
|
Professional Application Project II
|
|
|
|
